- Financial Factors (free, TCO, price point, pricing mode, deal/incentives received)
- Product Factors (reliability, security, features/functions)
- Vendor Factors (trusted provider, support, service, account team, reputation)
- Recommendations (peers, SIs, MSP, ISV, other customers)
- Team Factors (prior experience, skills, developer preferences)
- Use Case Factors (best for workload, best for cloud, best for containers)
- Simplicity Factors (easy to acquire, easy to get started with, easy to manage and maintain)
- Company Factors / Standards (strategic direction, partnerships)